You Made It,
We Protect It

About Us.

Sophisticated Understanding of the Automotive Aftermarket

America’s passion for the automobile fuels the World’s economy, and has for well over a century.  To feed this passion, SEMA members from around the Globe have built one of the most diverse and competitive industries on the planet.  Survival is hard and success is earned through innovation, savvy and dedicated partners.   BRADFORD, LTD built AFTERMARKET LAW as a branded service to help SEMA members meet the challenges created by their competitors, regulators, consumers, vendors and employees.  With more than a decade of dedicated service, AFTERMARKET LAW represents designers, manufacturers, importers, distributors and retailers from around the globe.  As a long-standing SEMA Member with hundreds of cases under our belt, we bring a sophisticated understanding of the industry that allows us to support clients from inspiration to succeed in the marketplace, and the courtroom.  

We strive to become the partner you need to triumph over today’s challenges and achieve tomorrow’s successes. Let us share and empower your vision for the future.

Free Resource and Latest Blog

Free Resource

Do Your Competitors Have a Patent?: Our Guide to Navigating USPTO

Latest Blog

It’s finally that time of year again: after a long break, automotive trade shows are back on the market. After a virtual version in 2020 that was virt …

Testimonials

Testimonials

Honesty and transparency are particularly important. No surprises.
Anonymous
Fantastic. Incredibly smart. Smartest people I know.
Anonymous
Very collaborative – much more so than other firms we work with. Happy to jump in and help out and be a team member from Day 1. That’s a positive from my perspective.
Anonymous
Aaron comes to the conferences we host every year. We really view him as part of our team. Really nice to hear from Aaron’s perspective why we need the information we ask for from our team members. …
Anonymous
Everything he does is reasonable. Everyone else I work with in the industry…there’s just nothing that compares.
Anonymous
Working with them – it’s phenomenal. I really enjoy that the firm is straightforward. Not going to charge you a ton of fees when you just hope on a call or just have a question. Other firms will b…
Anonymous
My guys are looking for the best value. We definitely get that. 
Anonymous
With Aaron’s team, I feel like I am a part of his firm. That I am an extension of his firm and they are an extension of my team. 
Anonymous
He’s just real. Just genuine. Not phony. That’s how he builds the relationship.
Anonymous
We have no plans to work with anyone else.
Anonymous

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