How to Police the Amazon Marketplace Using Your Utility Patent

Amazon has quickly become the leading marketplace in the world. Companies are seeing millions of their products being sold one unit at a time. No other single retailer can match that volume. Amazon also operates on a global scale, meaning most companies now have a larger reach - and their major competitors are now overseas. So what happens when another company makes a blatant rip-off of your product and starts Read More

You Need To Register Your Trademarks To Safely Sell On Amazon

Last month, we wrote about the Amazon Brand Registry again. The tool, which was created to protect trademarked products from knock-offs, has only recently begun to come into its own as a service that every Amazon seller should be paying attention to. It was created in response to criticism that Amazon is not doing enough to protect against counterfeits, and has just begun to live up to its purpose. Our previous Blog Read More

Why You Should Be Using Amazon’s Brand Registry

Back in May 2017, Amazon quietly unveiled their own Amazon Brand Registry. The program was created in response to frequent accusations from brands claiming that the marketplace website was not doing enough to protect against counterfeit and rip-off products. We wrote about the Brand Registry in October 2020 as it began to pick up steam, calling it a “new frontier.” Since then, it has become clear that not enough Read More

Google vs. Oracle: Explaining a Landmark in Copyright

Here at Aftermarket Law, we’re big fans of copyrights. They are used to protect original artistic works, from movies and songs to books and video games. Copyrights are essential for protecting many everyday aspects of the automotive aftermarket industry, from your marketing materials to your instruction manuals. You may have heard of Google vs. Oracle, a high-profile Supreme Court case that waged on at the start of Read More

General Counsel’s Corner for the Small Business: Getting Show Ready, Part 2 of 2

After a long, pandemic-fueled break, automotive trade shows are finally back. The largest in the world, Germany’s Automechanika Show, returns in September, leading up to SEMA making its triumphant return in November 2021. As most automotive companies know, however, most of the work preparing for SEMA takes place between April and August. In our last Blog, we highlighted how copyrights play an essential role in Read More

General Counsel’s Corner for the Small Business: Getting Show Ready, Part 1 of 2

It’s finally that time of year again: after a long break, automotive trade shows are back on the market. After a virtual version in 2020 that was virtually non-existent, SEMA returns in person this November. Leading up to that, there are a lot of pre-shows, as well as Walmart’s private show in August and the Automechanika Show in Germany in September, which is the largest automotive trade show in the world. While Read More

6 Ways to Protect Your Brand’s Trade Secrets

Some of the most important assets that any business possesses are their Trade Secrets. Trade Secrets are, simply, any information that provides financial value by being kept secret. It is what makes you unique: anything that would result in knockoffs and cheap imitations if your competitors got their hands on it. Trade Secrets are the key to your success. And yet, many companies treat their own Trade Secrets Read More

What Does a Minimum Advertised Price Mean for My Product?

When it comes to actually selling your product, determining the price is a bit complicated. You are presumably not the only one selling your product - you want it to be in stores at Walmart and Advance Auto Parts and online at Amazon. Even if you are only selling parts directly to repair shops, those parts are being sold to the consumers by the shops and not by you. That means that you do not have complete control Read More

GREAT IDEAS PROTECTED™ – Picking the Next Great Brand!

A memorable brand will be essential to the success of any new company, product line or service.  A truly great idea must have its own brand -- one that people associate instantly with your top line products, services or approach.   The best products emerge from thousands of failures -- the best brands have to land on the first try.   At BRADFORD, we are constantly called upon to brand our client’s products -- a Read More

The Value of Having an Outside General Counsel

Over two thousand companies work in the automotive aftermarket. Many of these companies still do not utilize the proper legal protection to help their business succeed. They will try to handle everything in house and end up woefully unprepared to deal with the legal business challenges that eventually face them. At Aftermarket Law, we have been working with the aftermarket industry for over fifteen years. Here is Read More