How to Properly Acquire a Trademark From a Third Party

When purchasing or acquiring a trademark from a third party, it is important to take into account the various factors that will affect the validity of the trademark. In order to ensure you’re purchasing a valid trademark, it is recommended to perform thorough due diligence before purchasing or obtaining a trademark to ensure that it is enforceable against competitors in the marketplace. The following is a list of Read More

How Do I Use a Copyright Notice?

A copyright notice is an important part of protecting your intellectual property. For automotive businesses, copyright can be used to protect intellectual property other than the patents you place on your products. Website assets that you created and custom designs that are published online can all be copyrighted, ensuring that your business remains the source of the information you’d like to distribute. The Read More

Can My Business Receive Damages From Patent Infringement Litigation?

Patent infringement is a serious issue, and can result in a large amount of revenue being diverted from your business and into the hands of an infringing party. As a result, businesses understandably want to recoup lost revenue when their legitimate patents are infringed upon. Acting quickly in the event of patent infringement is critical, not only to protecting your business but also in building an effective case Read More

What Is Intent-to-Use in Trademark Law?

There are plenty of different things to keep in mind when establishing a business, and it’s easy to get lost in all of the necessary legal paperwork, requirements, and regulations. Most business owners aren’t aware that they can register trademarks before they’re in use, which can help protect your valuable intellectual property from the get-go. While this is just one more thing to add to your long list of to-do’s, Read More

What Type of Patent Do I Need for My Products?

In order for your patent protection to be effective, it must be the correct type of patent for the product. In our recent blog, we mentioned the case of ABPA v. Ford (2018), in which the Automotive Body Parts Association brought a case against Ford on the basis that headlamps are functional items, and therefore not applicable to a design patent. While Ford’s patent was upheld, and the patent remains, it’s a Read More

The Secret to Turning Your Trademarks Into Valuable Assets

Trademarks are already known to be valuable to any business by providing protection over your brand from the likes of imitators, but many business owners fail to recognize their value in and of themselves. If your company is focused on growth, brand awareness, and expanding into new markets, your trademarks won’t just protect you, but propel your business forward - if you utilize them correctly. For instance, Read More

The Top 3 Patent Cases in the Last Few Years

Your patents are your business - without them, your products lack the protections necessary to perform on the market. Just as important as the patents themselves is defending them. With even more businesses entering the market alongside the tech boom of new electric cars, there’s a lot to watch out for. We’ve seen an increase in patent litigation over the past few years in the automotive space, mainly driven by the Read More

Trendsetting Auto Technology at CES 2022

Over the past few years, automotive manufacturers have slowly crept into the Consumer Electronics Show, an annual trade show previously exclusive to the consumer electronics industry. For good reason, automotive manufacturers have pushed into CES to show off the incredible new technology developing at a breakneck pace. This move comes not as a hostile takeover, but because the automotive industry has rightfully Read More

How Setting a Minimum Advertised Price (MAP) Can Benefit Your Brand

When selling aftermarket car parts, you undoubtedly want to sell as many of them as possible at the highest price point you can. Of course, since there are many other products out there, and a variety of different places where your parts will be sold, that is not always as easy as you would like. If you are targeting the higher end market with your parts, you will want to make sure that consumers always associate Read More

Why You Should Register Your Trademarks with the U.S. Customs and Border Protection

The USPTO (U.S. Patent and Trademark Office) is not the only federal agency that needs to know about your intellectual property. After you send in a trademark application with the USPTO, you should register your brand identifiers with Customs and Border Protection (CBP).  The CBP does much more than enforce immigration laws—the agency also helps prevent infringing products from entering the U.S. through more than 300 Read More