What Manufacturers Need to Know About the Magnuson-Moss Warranty Act

The Magnuson-Moss Warranty Act (MMWA) regulates the use of warranty and disclaimer provisions by merchants who sell consumer products under warranty. It regulares how you present warranties to purchasers and applies to full and limited warranties on goods (but not repair services).  While there is no requirement for merchants to provide warranties, if a warranty is provided, it must comply with MMWA requirements, so Read More

Sending a Cease-and-Desist Letter for Copyright Infringement

When you discover that someone is infringing on your copyright, it is important to take action right away. While you may be upset and want to attempt to file a lawsuit immediately, that is typically not the best course of action. In many cases, the infringement of your copyright is actually unintentional or else done without any ill will. You can often get the offending party to stop either by asking them or sending Read More

Understanding the Varying Strengths of Trademarks

As a business owner, you likely know the importance of having your brand, logo, product names, and other things properly trademarked. What many people don’t realize, however, is that not all trademarks are the same. There are different levels of trademarks, which are stronger or weaker when it comes to being challenged in court. The following are the different types of trademarks, starting with the weakest and going Read More

Benefits of Outside General Counsel in Regard to Minimum Advertising Pricing

If you have implemented a minimum advertised price (MAP) on the products that you produce or sell, you need to make sure that you understand exactly what this means. One of the easiest ways to ensure you are using this marketing practice properly is to have outside general counsel that you can consult with when making decisions. In addition to helping you to understand and use MAPs, outside general counsel can Read More

How to Properly Acquire a Trademark From a Third Party

When purchasing or acquiring a trademark from a third party, it is important to take into account the various factors that will affect the validity of the trademark. In order to ensure you’re purchasing a valid trademark, it is recommended to perform thorough due diligence before purchasing or obtaining a trademark to ensure that it is enforceable against competitors in the marketplace. The following is a list of Read More

How Do I Use a Copyright Notice?

A copyright notice is an important part of protecting your intellectual property. For automotive businesses, copyright can be used to protect intellectual property other than the patents you place on your products. Website assets that you created and custom designs that are published online can all be copyrighted, ensuring that your business remains the source of the information you’d like to distribute. The Read More

Can My Business Receive Damages From Patent Infringement Litigation?

Patent infringement is a serious issue, and can result in a large amount of revenue being diverted from your business and into the hands of an infringing party. As a result, businesses understandably want to recoup lost revenue when their legitimate patents are infringed upon. Acting quickly in the event of patent infringement is critical, not only to protecting your business but also in building an effective case Read More

What Is Intent-to-Use in Trademark Law?

There are plenty of different things to keep in mind when establishing a business, and it’s easy to get lost in all of the necessary legal paperwork, requirements, and regulations. Most business owners aren’t aware that they can register trademarks before they’re in use, which can help protect your valuable intellectual property from the get-go. While this is just one more thing to add to your long list of to-do’s, Read More

What Type of Patent Do I Need for My Products?

In order for your patent protection to be effective, it must be the correct type of patent for the product. In our recent blog, we mentioned the case of ABPA v. Ford (2018), in which the Automotive Body Parts Association brought a case against Ford on the basis that headlamps are functional items, and therefore not applicable to a design patent. While Ford’s patent was upheld, and the patent remains, it’s a Read More

The Secret to Turning Your Trademarks Into Valuable Assets

Trademarks are already known to be valuable to any business by providing protection over your brand from the likes of imitators, but many business owners fail to recognize their value in and of themselves. If your company is focused on growth, brand awareness, and expanding into new markets, your trademarks won’t just protect you, but propel your business forward - if you utilize them correctly. For instance, Read More