What Is Intent-to-Use in Trademark Law?

There are plenty of different things to keep in mind when establishing a business, and it’s easy to get lost in all of the necessary legal paperwork, requirements, and regulations. Most business owners aren’t aware that they can register trademarks before they’re in use, which can help protect your valuable intellectual property from the get-go. While this is just one more thing to add to your long list of to-do’s, Read More

What Type of Patent Do I Need for My Products?

In order for your patent protection to be effective, it must be the correct type of patent for the product. In our recent blog, we mentioned the case of ABPA v. Ford (2018), in which the Automotive Body Parts Association brought a case against Ford on the basis that headlamps are functional items, and therefore not applicable to a design patent. While Ford’s patent was upheld, and the patent remains, it’s a Read More

The Secret to Turning Your Trademarks Into Valuable Assets

Trademarks are already known to be valuable to any business by providing protection over your brand from the likes of imitators, but many business owners fail to recognize their value in and of themselves. If your company is focused on growth, brand awareness, and expanding into new markets, your trademarks won’t just protect you, but propel your business forward - if you utilize them correctly. For instance, Read More

The Top 3 Patent Cases in the Last Few Years

Your patents are your business - without them, your products lack the protections necessary to perform on the market. Just as important as the patents themselves is defending them. With even more businesses entering the market alongside the tech boom of new electric cars, there’s a lot to watch out for. We’ve seen an increase in patent litigation over the past few years in the automotive space, mainly driven by the Read More

Trendsetting Auto Technology at CES 2022

Over the past few years, automotive manufacturers have slowly crept into the Consumer Electronics Show, an annual trade show previously exclusive to the consumer electronics industry. For good reason, automotive manufacturers have pushed into CES to show off the incredible new technology developing at a breakneck pace. This move comes not as a hostile takeover, but because the automotive industry has rightfully Read More

How Setting a Minimum Advertised Price (MAP) Can Benefit Your Brand

When selling aftermarket car parts, you undoubtedly want to sell as many of them as possible at the highest price point you can. Of course, since there are many other products out there, and a variety of different places where your parts will be sold, that is not always as easy as you would like. If you are targeting the higher end market with your parts, you will want to make sure that consumers always associate Read More

Why You Should Register Your Trademarks with the U.S. Customs and Border Protection

The USPTO (U.S. Patent and Trademark Office) is not the only federal agency that needs to know about your intellectual property. After you send in a trademark application with the USPTO, you should register your brand identifiers with Customs and Border Protection (CBP).  The CBP does much more than enforce immigration laws—the agency also helps prevent infringing products from entering the U.S. through more than 300 Read More

Think About Your International IP Strategy First

China’s decades-long march toward a more capitalist economy has led more U.S.-based companies to consider offering products in the world’s largest country. This shift has surfaced a unique challenge for such retailers and manufacturers, which comes with China’s “first-to-file” trademark system. Unlike the U.S. and many other jurisdictions, which gives preference to the first entity to use a trademark in commerce, the Read More

How to Police the Amazon Marketplace Using Your Utility Patent

Amazon has quickly become the leading marketplace in the world. Companies are seeing millions of their products being sold one unit at a time. No other single retailer can match that volume. Amazon also operates on a global scale, meaning most companies now have a larger reach - and their major competitors are now overseas. So what happens when another company makes a blatant rip-off of your product and starts Read More

You Need To Register Your Trademarks To Safely Sell On Amazon

Last month, we wrote about the Amazon Brand Registry again. The tool, which was created to protect trademarked products from knock-offs, has only recently begun to come into its own as a service that every Amazon seller should be paying attention to. It was created in response to criticism that Amazon is not doing enough to protect against counterfeits, and has just begun to live up to its purpose. Our previous Blog Read More